Borderless Wine™ Mission
Borderless wine is a movement of possibility in the face of the impossible. It's a challenge and promise to craft a new global wine route, find exhilaration in lesser known regions and grapes, all while highlighting that wine's privilege can be leveraged to make a difference in the world. We garner wine's limitless potential, acknowledging it as a product and industry endeavoring in the world's challenging questions.
A true Borderless Wine encompasses a balance of these criteria:
Social: Seeks wineries whose work connects them to their land and to their communities. it can be pooling resources to build a park, or taking on injustice. Collectively with us, wine is a product and industry simultaneously driving economic opportunity and social impact.
Political: Wine is a product of soft diplomacy and ambassador to tell new narratives, facilitate cross-border initiatives, and dialogue. Wine buying is viewed as a form of activism and BW focus’ on countries and regions that are in less prolific financial situations, or have been / are currently amidst war.
Cultural: Wines that are linked to the history and time-tested traditions of where they are grown. Communities have opportunities to pridefully rely on their culture for economic opportunity.
Financial: Measure social impact of wine buying and how it relates to economic opportunity for wine communities around the world and create a feedback loop which is the value to the winemakers and importer community.
Ecological: Encourages uninhibited expressions of place, often through native grapes, clean (natural) farming, historic methods & winemaking techniques.